Welcome to the Idea Economy!
The value of an Idea lies in the using of it – Thomas Edison In February 2016, Kickstarter, the largest crowdfunding platform, celebrated
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AuthorAlok Ranjan
7 Deadly Sins of Digital Marketing
Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology
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Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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SMAC: Enabling Business Paradigms of the 21st Century
If you stand still, you fall behind. Mark Twain Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century.
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Digital Darwinism: Adapting for the Enterprise Success
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Technology
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