3 Reasons Campaigns Fail
There is no substitute. It can’t be justified. It just happened. The campaign failed. And there’s plenty of blame to go around. That’s
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AuthorMark Ware
5 Ways to Maximize Your Editorial Calendar
Over the years, there has been little as effective for growing revenue, building brand and streamlining marketing work processes as an editorial calendar.
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Surviving CMO Leadership Change
A few quick thoughts on CMO change outs. How long should a CMO reign? And then what? JCPenny is now seeking a new
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How Carbon + Silicon = Digital 2.0
Did you see this? It’s a great ad from Walmart (@walmart) about the #digital life most of us lead –– and coming from the voice
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Happiness and Branding
When we consider the amount of effort spent on satisfying our own personal needs and interests, it’s not surprising that some of us in the
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How To Get the Most from [the rest of] 2015 and Your Marketing Plan
Tax day is over, and July 4th isn’t all that far away. Wasn’t it just New Years? 2015 has reached its cruising altitude,
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