Marketing

10 Skills a Digital Marketing Manager Needs to Succeed

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Jeff Bullas
Jeff Bullas is a content marketing influencer, blogger, recognized author, strategist and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.
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A #digital marketer is like a conductor. Many plays, a lot of shiny, noisy instruments and a big audience. It means understanding the [...]
22 Headlines That Went Viral. Have These Marketers Cracked the Code?

22 Headlines That Went Viral. Have These Marketers Cracked the Code?

Jeff Bullas Comment
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Jeff Bullas
Jeff Bullas is a content marketing influencer, blogger, recognized author, strategist and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.
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Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web [...]
3 Reasons Campaigns Fail

3 Reasons Campaigns Fail

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Mark Ware
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Mark Ware
Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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There is no substitute. It can’t be justified. It just happened. The campaign failed. And there’s plenty of blame to go around. That’s [...]
Creativity & Women

Women and Creativity

Pavan Soni Comment
Pavan Soni
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Pavan Soni
Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. He regularly blogs at http://www.pavansoni.com
LinkedIn: https://in.linkedin.com/in/pavansoni
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Women are more creative than men. The biggest proof is that women pretty much create men, and quite literally so, for the power [...]
7 Deadly Sins of Digital Marketing

7 Deadly Sins of Digital Marketing

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Alok Ranjan
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Alok Ranjan
Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. He blogs at www.alokr.com
LinkedIn: in.linkedin.com/in/ranjanalok
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Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology [...]
5 Ways to Maximize Your Editorial Calendar

5 Ways to Maximize Your Editorial Calendar

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Mark Ware
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Mark Ware
Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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Over the years, there has been little as effective for growing revenue, building brand and streamlining marketing work processes as an editorial calendar. [...]
Anonymity breeds creativity

Anonymity breeds creativity

Pavan Soni Comment
Pavan Soni
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Pavan Soni
Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. He regularly blogs at http://www.pavansoni.com
LinkedIn: https://in.linkedin.com/in/pavansoni
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Have you ever wondered why our superheroes wear masks? Apart from hiding their identity, and the corresponding ability to lead a double life, [...]
Consumer Decision Journey in the Digital Age

Consumer Decision Journey in the Digital Age

Alok Ranjan Comment
Alok Ranjan
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Alok Ranjan
Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. He blogs at www.alokr.com
LinkedIn: in.linkedin.com/in/ranjanalok
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The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments [...]
Happiness & Branding

Happiness and Branding

Mark Ware Comment
Mark Ware
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Mark Ware
Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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When we consider the amount of effort spent on satisfying our own personal needs and interests, it’s not surprising that some of us in the [...]
Marketing Strategy in 2015

How To Get the Most from [the rest of] 2015 and Your Marketing Plan

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Mark Ware
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Mark Ware
Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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Tax day is over, and July 4th isn’t all that far away. Wasn’t it just New Years?  2015 has reached its cruising altitude, [...]