Happiness and Branding

Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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Latest posts by Mark Ware (see all)

When we consider the amount of effort spent on satisfying our own personal needs and interests, it’s not surprising that some of us in the enterprise turn our attention to others — employees and clients. And that’s a very good thing. But what’s an innovative and effective way to extract those gold nuggets of insights we all so highly prize? Build a new program? Launch a new division of our company? Create extensive data sampling and analysis activities, tracking and trending that data (big or small) and its meaning?

Maybe. Read on.

In a recent SmartBrief piece, it’s reported that a 2012 start up called TinyPulse sends its employees a weekly “happiness and productivity” survey with only one question. Each week is a new question. Over time, the firm learns interesting (and vital) insights from its own employees. One question.

Imagine if a similar approach were taken with your employees and your clients. Over time what insights could you learn about yourself, your firm, your brand? How would it change your perspective on your business and how you build a brand? How you manage your team? How you set priorities? Maybe it’s time for us all to appoint a “happiness and productivity” czar? Perhaps.

The ultimate brand test is simply to regularly ask the client/employee about the relationship and their experience. Then listen (which is more than waiting for your turn to talk…). Then act. (Repeat).

How do you gauge your brand’s perception?