TagMarketing Strategy

3 Reasons Campaigns Fail

3 Reasons Campaigns Fail

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Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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There is no substitute. It can’t be justified. It just happened. The campaign failed. And there’s plenty of blame to go around. That’s [Read more]
Creativity & Women

Women and Creativity

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Pavan Soni

Pavan Soni is an Innovation Evangelist by profession and a teacher by passion. He has consulted with leading organizations on innovation and creativity. He regularly blogs at http://www.pavansoni.com
LinkedIn: https://in.linkedin.com/in/pavansoni
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Women are more creative than men. The biggest proof is that women pretty much create men, and quite literally so, for the power [Read more]
5 Ways to Maximize Your Editorial Calendar

5 Ways to Maximize Your Editorial Calendar

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Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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Over the years, there has been little as effective for growing revenue, building brand and streamlining marketing work processes as an editorial calendar. [Read more]
Surviving CMO Leadership Change

Surviving CMO Leadership Change

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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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A few quick thoughts on CMO change outs. How long should a CMO reign? And then what? JCPenny is now seeking a new [Read more]
Marketing Strategy in 2015

How To Get the Most from [the rest of] 2015 and Your Marketing Plan

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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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Tax day is over, and July 4th isn’t all that far away. Wasn’t it just New Years?  2015 has reached its cruising altitude, [Read more]